From Boutique Dreams to QVC Star: Dawn Del Russo’s Reinvention Story

For Dawn Del Russo, building a career in fashion has been a journey of resilience, adaptation, and staying true to herself. With just $10,000 in savings—partly from communion money she’d carefully saved—she launched Bella Dawn boutique without formal training, diving into trade shows and pricing with sheer determination and countless hours of research. A surprise feature on Fox Good Day New York brought her first big sales surge, along with a crash course in scaling without infrastructure. When broadcast opportunities began competing with her retail business, Dawn made the tough decision to close her beloved boutique—a move that ultimately led to her thriving career as a QVC personality, representing brands like Marc Fisher and Rebecca Minkoff. Through it all, she’s stayed committed to authenticity, embracing her strengths, turning down misaligned opportunities, and building her Live the Glamour brand as a platform rooted in genuine passion for fashion and business.