

From Boutique Dreams to QVC Star: Dawn Del Russo’s Reinvention Story
For Dawn Del Russo, building a career in fashion has been a journey of resilience, adaptation, and staying true to herself. With just $10,000 in savings—partly from communion money she’d carefully saved—she launched Bella Dawn boutique without formal training, diving into trade shows and pricing with sheer determination and countless hours of research. A surprise feature on Fox Good Day New York brought her first big sales surge, along with a crash course in scaling without i


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You've secured your first TV appearance - great! Now... what do you wear? Does it make a difference whether you're going into the...

































