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September 27, 2017

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Hollister & Sydney Sierota Collab Launch

October 28, 2016

 

I attended the launch for the collaboration of Hollister and singer Sydney Sierota's new collection and it was the cutest. She was the absolute sweetest as we talked about shoes and our favorite pieces.

 

The Party wear collection included 11-piece capsule collection of versatile dresses, tops and bottoms that are similar to the indie-pop singer’s personal style. "Sydney embodies everything Hollister, a true Cali girl, fun and optimistic. We loved getting to know her better and what made clothes stand out for her," said Lisa Lowman, Senior Vice President of Hollister Design. "From our inspiration shopping trips, to the fits and details of the product, she knew exactly how she wanted this collection to take shape and we love every piece."

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